Media Representations

The Male Gaze - Laura Mulvey's theory
The male gaze is a concept that Laura Mulvey created in 1975. It is how men view women, how women view themselves and how women view other women. She did also say that when watching music videos, films and TV programmes that we all view the characters from a straight males point of view. The Male Gaze shows that the camera tends to linger around women's bodies and things that happen around them, to show the reaction of men, making women seem like objects.
Our Music Video may use slight parts of The Male Gaze, for when there are flashbacks of the man and women who will be in our video and if we include shots of what she's up to while without him, then the theory will be included.


An example music video of the Male Gaze is Busted's 'What I Go To School For' video.



Gender
Representations of women across all media tend to highlight the following:

• Beauty (within narrow conventions)
• Size/physique (within narrow conventions)
• Sexuality (as expressed by the above)
• Emotional
• Relationships (as opposed to independence/freedom)

'Masculinity' is a concept that is made up of more rigid stereotypes than femininity. Representations of men in the media focus on the following:

• Strength - physical and intellectual
• Power (coventionall more power than women)
• Sexual attractiveness (which may be based on the above)
• Physique
• Independence

Usually when studying the gender ...........
In our music video we use both male and female, the female will be a slim attractive women, because it is just what people expect and will attract an audience.
The male gaze

In our music video, the typical gender stereotypes will change slightly as the male will seem weaker than the women due to the narrative being the women walking away from their relationship which will also show the lack of independence (by needing her)

Ideologies
Ideologies are the values and beliefs behind a media text.
Listed below are some of the issues and attitudes that always get debated over in a media text, which then end up forming part of an everyday ideological discloure in our society:

• education
• employment
• gender
• sexuality
• racism
• feminism
• nationalism/national identity
• youth/age
• left wing/right wing politics
• environmentalism
• public/personal reality
• crime and punishment etc

Cultural Groups
Usually in anything you watch, characters are stereotyped
A lot of the time it is portrayed in a negative way